Simplisafe was founded in 2006 as an affordable DIY home security solution. Eventually, they expanded their offerings to include professional monitoring services. I was brought on to develop a campaign introducing an innovative two-way indoor camera. Monitoring agents are now able to speak through the camera to proactively prevent or intervene during an intrusion. Simplisafe can now provide a whole-home, 24/7 approach to keeping your property and family safe. By packaging all TV, product video and photography needs into one integrated shoot, we were able to provide greater budget efficiencies, elevate production quality and maintain a unified brand message.