In the agency and production worlds, the term “vendor” is often used to describe any contracted third-party service. This can range from a research firm offering crucial consumer insights to a production company hired to create a Super Bowl ad – and everything in between. But that word never sat right with me because it sounded so dismissive, transactional and disposable.

When I transitioned into consulting, I made a conscious decision to avoid using that term and to avoid being perceived as one. I believe every project should be a partnership centered on shared purpose and mutual respect. Whether working on an important product launch or assembling a crew for a commercial shoot, I use this thinking as a guiding filter. It has helped me earn the trust of global organizations, brilliant clients, and talented colleagues. Below are some of the brands and people with whom I’ve had the privilege of collaborating.