Philly Cream Cheese wanted to leverage star power for their spring holiday promotion. The unexpected pairing of comedic actor Lamorne Morris (New Girl, Fargo) and social media super chef, Tini Younger, generated over 50 million views across Instagram and TikTok. The videos also aired on Hulu and Paramount+. Based on the high engagement and numerous comments wanting more from the pair, it proved to be one of Philly’s most popular brand collaborations to date.